Brand Product Managers and Sales Management have consistently looked for ways to improve accountability and profitability in the commercial market.   Over the last 2 plus decades, we've gathered in-depth market experience on what you and your competition are doing, what's been working, and what still needs to be improved.  

This history has given us unique perspective in working with our customers to support proven operational strategies and also come together to find the next promotional project that fosters creativity and insight.

We execute your promotional strategies and provide consistent, regular, and meaningful analysis of the campaign's success by whatever measures are important to you.

Whether you need assistance in implementing your promotion or simply want to outsource the project, we work with you to accommodate your specific needs and criteria.

Our full service Intelligent Promotion solution provides end-to-end coordination and execution, from pre-promotion launch to post-promotion analysis.   Intelligent Launch allows you to have the information you need at your fingertips, including baseline reports, launch binders (electronic or paper), call capture applications, eLearning, material request portals, management scorecards and dashboards, and specialty data analyses.

Individual services can be customized around a whole range of activities, including sales metrics, customer targets, consumer use patterns, call planning, targeting, share and segmentation analysis, eLearning, ROI measurements, scorecards, and web portals for data capture or presentation.

Our expertise includes people who have vast experience in the following areas: data integration, data warehousing, marketing and sales analytics, sales force analysis, CRM, targeting, segmenting, ROI measures, voucher and rebate programs, sample targeting and tracking, PAP, reporting, web application, dashboards, call planning and tracking, distributor and wholesale payment processes, consumer buying patterns, and sales force automation systems.

Here is a sample list of verticals and types-of-data we've supported: Pharmaceutical, Healthcare Provider, Healthcare Insurance/Payer, Medical Device, Medical Supplies, Consumer Products, Retail Direct, Distribution Channel, BtoB, BtoC, eDirect-to-Consumer, IMS, SMG, Dorenfest, Verispan, NDC, CRM, McKesson, Gulf South, WalMart, retail, wholesale, and distribution data.