If sales is the cornerstone of business, then marketing is the foundation for sales. Too often, success is measured in that day's sales activity without forethought to all the plans, strategies, tactics, items, materials, people, and requirements that need to be put in place for that day's sales activity to be successful.

With our Marketing Consulting Services, we help prepare for that moment through our full spectrum marketing management consulting services.

In short, we can perform the following marketing services:

• Planning the Marketing Function

• Creating Market Segmentation Strategies

• Implementing Marketing Programs

• Tracking and Auditing Marketing Success 

Within each category, we enable sound business and marketing decisions that foster competitive advantage and revenue growth.

Planning the Marketing Function

We can help you develop or update a comprehensive Strategic Marketing Plan that describes what you need to achieve and the steps that you’ll follow to reach the objectives. We’ll give you suggestions and hints on how to follow those objectives and what obstacles will try to get in the way. Within this plan, we discuss the company value, the differentiation required to be successful, the target customers, the Brand and market positioning, the message, and the customer’s motive for purchase. If warranted, we can discuss communication plans, sales channels, and marketing programs that will need to be developed to succeed. In addition, we can ensure that you have a clear understanding of the succinct, lasting message that you want to strive to create.

Creating Market Segmentation Strategies

With limited resources and time, segmenting the market by explicitly identifying and delivering to tarket markets in crucial to business success. Since there are several ways to segment markets and multitudes of variables that effect purchase activity, we will work with you to drive through the clutter to find the most comfortable, profitable segmentation strategies available. Then we will integrate these strategies into the overall marketing plan and provide hints and observations on potential tactics you can employ to drive your products/services into the marketplace.

Implementing Marketing Programs

Our marketing implementation services provide the entire spectrum of requirements to successfully implement marketing strategies. We can help create the programs that match the overall marketing plan, provide leadership in executing the programs, and/or provide the meat-and-potatoes detailed work to ensure the program is successfully implemented.

Tracking Marketing Success & Auditing the Marketing System

Our audit and tracking services provide the ability to review your marketing successes at a macro or micro level.

• Marketing Audits:   We can come in and provide an audit of your marketing department, the programs and strategies of the department, the execution of the tactics, the effectiveness of communications, or a whole host of other scenarios.

• Tracking Marketing Success:   Tracking the overall success of a marketing plan is so closely tied to the overall success of the company that a repeat of revenues and profits at a macro level is redundant. For this reason, we have to reach down further to create the understanding of how the detailed marketing programs, communications, sales support operations, and tactics breed the success of the marketing area. We can help initiate the tracking and auditing of these areas effectively and efficiently.